Diesel marketing campaign

As part of the Global Marketing Communications course at FIDM, this project involved developing a full-scale marketing campaign for Diesel's 1DR bag. The task required creating a strategic plan that would effectively position the product within the global market, taking into account brand identity, target audience, and competitive landscape. The campaign was designed to encompass various elements of marketing communications, including digital advertising, social media engagement, influencer marketing, and brand storytelling. The objective was to craft a cohesive and impactful strategy that would drive global recognition and sales of the 1DR bag, aligning with Diesel's bold and rebellious ethos.